The renowned movie theatres by Meraas, Roxy Cinemas, has shown up on Dubai's billboards with a digital out-of-home (DOOH) campaign to announce the screening of the entertaining animated cartoon Fixies Vs Crabots. It appears on the billboards after its last OOH ad for Wonder Woman 1984.

The campaign has turned up with the movie's catchy enough, lively and colorful poster, playing the trailer for passersby to give a glimpse about the story of professor Eugenius who got his secret tiny robot helpers, the Fixies, but not so long till his scientist rival Erica finds out and create her own helpmates to destroy Eugenius success, the Crabots. Roxy Cinemas is inviting you to book your ticket now through the web address or Roxy App, and get your kids right away to enjoy the Fixies vs Crabots.

The campaign is seen in the third week of January, appearing on digital billboards by Meraas at Dubai Marina in Dubai.

Campaign Credits

Industry: Entertainment

Brand: Fixies Vs Crabots

Advertiser: Roxy Cinemas

OOH Size: Digital Billboard

OOH Agency: Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Dubai Marina | UAE | United Arab Emirates

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