The leading retail brand, Centrepoint, has launched an extensive outdoor campaign across different emirates of the UAE to present its big sale, that's also featuring its accompanied brands Splash, Lifestyle, Shoemart, and Babyshop; all held by the prominent Landmark Group. It shows up on the billboards a few weeks after its previous OOH campaign for the White Friday. Highlighting a 25% to 75% sale with a catchy red stripe on top of the roads, the campaign has turned up with multiples of visuals to illustrate Centrepoint's vast variety of fashion, home, accessories, and more products that fits everyone in the family, inviting you to Shop online, and moreover, making it known that it's Now open at The Dubai Mall. Meanwhile, other visuals were dedicated to Babyshop brand, pointing out some convenient clothing for kids with T-shirts from AED 19, Denims from AED 39, and Chemises from AED 29, hearteningly phrasing that Adventures are everything these days. The campaign has emerged in the last week of December, appearing on a uni-pole by ENG in Sheikh Mohammed bin Salem Road in Ras Al Khaimah, with lampposts spread across Khozam Street and Al Ittihad Street in Ras Al Khaimah, Corniche Road in Fujairah, Al Ittihad Street in Ajman, and Al Istiqlal Street in Sharjah. Moreover, in the first week of January, a hoarding by OMS Advertising was added in Al Ittihad Street in Sharjah, and a mega-com in Ibn Battuta Street in Dubai. While in the third week, a building wrapping has shown up in Sheikh Zayed Road in Dubai.
