After zero OOH activities for two long years, AAIB returns to the billboards of Cairo with an outdoor advertising campaign to promote its Visa Card and the benefits that lie beyond it, turning your shopping experience into a heavenly trip.
The campaign is focusing its demographics on young ladies, using pink marketing to associate the act of shopping to the right segment of people and the heaviest audience of it. Displaying a female having fun while popping out of her mobile phone, promising a “10% cashback” when using the card for online shopping.
For more information about this campaign, visit Monitoring Out-of-Home Media, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
Advertiser: Arab African International Bank
Region: North Africa
Tags: Promotional Campaign | Visa
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