Egyptian steel manufacturer El-Garhy has made it to our Creative Concept section with their latest ads that showcase special production at its finest. Upgrading their rebranding campaign launched at the beginning of this month, it seems that El Garhy had planned to pull all the stops in an effort to gain visibility among fierce competition. In what seems to be an outdoor media race among Egyptian steel manufacturers, El Garhy now has a well-deserved head-start thanks to this stunning special production – ahead of Egyptian Steel, who launched their OOH campaign some days earlier with special die-cuts and football superstar Ronaldo, and Ezz Steel, who otherwise has humbly chosen to be more conceptual. Strategically chosen locations showcase these special production billboards that will impress viewers atop uni-poles. Along with the regular mega-signs, double-decker poles, uni-poles, this outdoor campaign spreads further across the Greater Cairo.
