Clorox returns to Cairo's billboards to reassure people with its qualities

The renowned brand for household supplies, Clorox, has landed on Cairo's billboards with an outdoor branding campaign to declare that you can rely on Clorox products to keep yourself safe and protected from COVID-19. Clorox made it to the billboards after appearing earlier this year with another OOH campaign.

The campaign has come up to spread the word about its cleaning & disinfecting products as the Bleach, Gel Thick Bleach + Cleaner, Bathroom Cleaner spray, and the Multi-purpose Cleaner. The visuals capture different moments for your family at school, university, and home, conveying that Clorox is right there when you need it, to promise that "If it matters to you, trust Clorox". It's clearly highlighting that it "Kills 99.9% of viruses and bacteria", with a special notion reassuring that it "Kills COVID-19 virus".

Discover more about Clorox's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.