The entertainment destination and joyful hub, The Beach Dubai, part of Meraas’ various go-to empires, has made it to the billboards of Dubai one more time after its latest appearance in Christmas, encouraging you to dine while enjoying the DSF Drone Show on an outdoor advertising campaign.

The entertaining visuals are displaying a dominating blue color, while the ad copy is taking a huge part of the designing template, stating “Dine at The Beach, opposite JBR and watch the amazing Drone Lights Show”, where you can enjoy “Two shows daily 7:00 pm & 9:30pm”, from “17 Dec 2020 – 30 Jan 2021” to “Dine under the DSF lights”. The bottom side has its partners in entertainment, TikTok as their Key Partner, Sheraton as the hotel partner, and finally Dubai Municipality as their governmental partner.



The campaign landed on the roads of Dubai in the first week of January, displayed on digital screens by Meraas in Dubai Marina, United Arab Emirates.

Campaign Credits

Industry: Entertainment

Brand: The Beach

Advertiser: Meraas

OOH Size: Digital Billboard

OOH Agency: Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Dubai Marina | Dubai Municipality | Sheraton | Sponsorship | UAE | United Arab Emirates | TikTok

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