Member of the well-known Al Fardan Group, Al Fardan Exchange for financial services has popped again on the roads of The Emirates to bring Western Union to the spotlight again with an OOH promotional campaign, after a month since its last outdoor boom.

The campaign is using transactional marketing strategy with a straightforward promotion, promising that when you “Transfer up to AED 10,000”, you will get a “Flat 15 AED transfer fee with your debit card”. As for the visuals, it shows somebody using his debit card as a surfing board, referring to the speed of transferring that Western Union provides, a proven to be in a blink of an eye financial service. The bottom side encourages you to download the app now, available on both Apple Store, and Google Play, while adding the advertiser’s logo for any further inquiries.

The campaign was out there in the first week of January, displayed on uni-poles in Sheikh Zayed Road, while the digital screens were spotted in Dubai Marina, United Arab Emirates.

The Art & Science of OOH

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