Appearing heavily on the billboards of both Cairo and DubaiAmericana Group is sparing no time away from the OOH arena, releasing another outdoor advertising campaign for the well-known  international mouthdrooling fast food chain, KFC, to spice things up on Dubai’s roads with the Red Hot Burger. 

The visuals are tempting everyone’s tastes buds into ordering KFC right now, displaying the Red Hot Burger Sandwich hugly on the billboards, while seducing with the Waffle Fries on the lampposts, revealing more about the sandwich sauce on other visuals, the extremely spicy “Harissa sauce”, in addition to the soothing Pepsi on the side, ending with a call-to-action to encourage you to order from the app.

Popping on the roads during the fourth week of December, the huge campaign was seen on uni-poles in Al Khail Street, Sheikh Rashid Road, Dubai and Al Ittihad St. in Sharjah, powered by Site Global, and Primezone, while a hoarding was spotted in Mohammed bin Zayed St., while the lampposts landed on the roads in Sheikh Zayed Rd. and Al Khail St. in Dubai, in addition to Al Ittihad St. in Sharjah. Later on the first week of January 2021, the campaign expanded with more hoardings in Sheikh Zayed Rd., and additional lampposts in Riyadh St., Al Wasl St. in Bur Dubai and Al Ittihad St., most of them are brought to you by Primezone, happening in Sharjah, United Arab Emirates.

Campaign Credits

Industry: Mobile Apps | Foodservice

Brand: KFC

Advertiser: Americana Group

OOH Size: Hoarding | Lamppost | Uni-Pole

OOH Agency: Site Global | Primezone

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Al Wasl Street | Bur Dubai | Dubai | Launching Campaign | Product Launch | Sharjah | Sheikh Zayed Road | Sheikh Rashid Road | UAE | United Arab Emirates | Mohammed bin Zayed Street | Riyadh Street | Red Hot Burger

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