The beloved corn snack by Pepsico Egypt, Cheetos, has come back to the billboards of Cairo with an outdoor campaign after a while of absence to announce that it's considerably enlarging its package for more yummy crunches.

Showing up on the roads nearly a year after introducing its popcorn, Cheetos has popped up with a campaign to bring its famous packages of the two flavored Cheetos puffs, the original cheese one, and the "Flamin hot" that also showed with other PepsiCo's flaming gang in Dubai's streets earlier, spreading the words that it's now "up to 33% heavier, with the same price". It's adding 10% more size for the EGP 5 pack, and a whole 33% more for the EGP 2 pack.

Learn about Cheetos' campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Cheetos

Advertiser: Pepsico

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign

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