Jewelry tycoon and industry leader, Ahmed Seddiqi & Sons, has landed on the billboards of Dubai to promote Messika by Kate Moss to introduce the Paris Upside Down collection, similar to their last outdoor advertising campaign with the same ambassador back in November.


Combining femininity and modernity together to create the luxurious collection, revealing the new side of the city of lights; Paris Upside Down, shaped with the creative mind of the brand’s founder and artistic director Valérie Messika to introduce the flamboyant High Jewelry set in the dynamic visuals. The mesmerizing malachite is looking stunning on the English model, glaming in turquoise to show off the extravagant necklaces, XXL diamond earrings, 3-finger diamond rings on the billboards.



The campaign was spotted on the roads during the first week of January, seen on a digital-out-of-home media plan by the one and only Meraas and BackLite in Al Safa Street, City Walk, Dubai, United Arab Emirates.

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