Last year, nearly during the same time of the month, PepsiCo introduced Pepsi Black on the billboards of Cairo, to release an outdoor advertising campaign on the roads of Dubai, UAE to promote the two flavors of the remarkable beverage product. Using the same design template, nature, and edginess as they did in Cairo’s campaign, Pepsi is raising the bar higher by spreading their glamor in Dubai, choosing daring ad copy to encourage you to “Be bold, try more”, hinting that you need to take the risk and try their Lime flavor, or maybe get the Raspberry flavor, adding the Pepsi Black Zero Sugar can for those who likes it light. The OOH ad was seen on the roads of Dubai during the fourth week of December, installed on a hoarding by Media 24/7 – Fam Properties in Sheikh Zayed Road, Dubai, United Arab Emirates.
