American multi-national food, snacks, and beverage corporation, PepsiCo is bringing your favorite chips brand, Chipsy to the billboards of Cairo with an OOH promotional campaign, a year after their last OOH campaign in January 2020.

The visuals convey the lovely packing design of Chipsy, choosing the most popular salt flavor to be this campaign’s protagonist, while the ad copy indicates “A bigger bag of chips”, announcing “15% more with the same price of EGP 2”, with a side note that “This is a limited offer”.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Chipsy

Advertiser: Pepsico

[] []

Country: Egypt

Region: North Africa

Tags: Promotional Campiagn

The Art & Science of OOH

Back To Top Arrow