Egyptian-Emirati Real Estate developer Emaar has launched a new OOH campaign to showcase their latest projects and promote their Ramadan tent “Lanterns”. Similar to their April campaign, Emaar’s outdoor strategy repeats a multi-faceted promotion of their communities in different parts of the city. Announcing the launch of Phase II of Boulevard Residences at Mivida in New Cairo, along with Fountainside Residences in Uptown Cairo, the ads showcase photos of these modern and eco-friendly compounds that offer homes with varied styles amid open spaces and lavish green areas. Emaar also promotes their Ramadan tent “Lanterns” at their flagship Golf Clubhouse. With the slogan “Ramadan nights at Lanterns”, the tent offers live music and scrumptious Suhoor every night in a magical and colorful atmosphere. The ads appear on uni-poles, double-decker poles and lightboxes in several locations of Greater Cairo.
