The leading automotive dealer, Al Futtaim Motors, has landed on the billboards of Dubai with an outdoor advertising campaign to introduce the latest from the luxurious Japanese automobiles, the Lexus IS, appearing after a few weeks since its last OOH presence for the LX 570.
The campaign has turned up including a digital media plan with both static and dynamic visuals, showcasing the super aesthetic Lexus IS to announce simply that "It's your time". The new Lexus IS is granting you the desired privilege on the road with its bold and aggressive exterior design, featured with wider body frame, front and end fenders, and larger wheels to dominate the road with unprecedented stability, not to mention the exquisite performance of the turbocharged engine with 341 horsepower vehicle.
The campaign has shown up in the last week of December, appearing on digital billboards by Meraas in Al Safa Street at City Walk, and another one in Sheikh Zayed Road, as well as a hoarding by Trinet Outdoor in Sheikh Zayed Road, Dubai.
Advertiser: Al Futtaim Automotive
OOH Size: Digital Billboard | Hoarding
OOH Agency: Meraas | Trinet Outdoor Advertising
Country: United Arab Emirates
Tags: Al Safa Street | Awareness Campaign | City Walk | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Lexus IS
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