The national telecom provider brand, WE, hits the billboards of Cairo one more time with an OOH advertising campaign to introduce its rewards program WE Bonus for you to enjoy discounts. It appears in the streets after its recent outdoor campaign a few weeks earlier.

The campaign has turned up featuring the actor Malak Koura and the popular comical character Dr.Alfons, capturing shots of the TV commercial released earlier with both to announce "The best rewards program", promising the customers with the words "Grant whatever you desire". The visual is featuring some big names that you can redeem vouchers and points to get discounts as Virgin Megastore, Noon.com, Monginis, Burger King, Careem, and more.

Learn about WE's campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Telecommunication

Brand: WE

Advertiser: TE (Telecom Egypt)

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign | Multi-Channel Campaign

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