Leading international food & beverage advertiser PepsiCo, has been popping on the billboards of Dubai to reveal its rebranding outdoor advertising campaign for the four superstars Doritos, Lay’s, Cheetos and Lay’s Max. PepsiCo is displaying the new packaging design for the four different chips brands to encourage you to “جرب لهب حار نار” which is localized to “Feel the heat of the flamin’ hot”, displayed on an on fire background to reflect how spicy those chips are, all having the slogan “Flamin’ hot” on its packaging to emphasize so. The campaign was there in the streets in the fourth week of December, installed on a hoarding in Sheikh Zayed Road, Dubai, United Arab Emirates.
