The renowned retail brand, Carrefour, has launched an outdoor advertising campaign in Dubai's streets to spread the word about its "Dubai Shopping Festival" offerings. It appears on the billboards only a few weeks after its last OOH appearance for the Black Friday.

Carrefour has shown up on the road with its catchy red visuals to announce an "Up to 50% off electronics" for you to "Get more for less" during Dec 24 and Jan 2. Meanwhile, it's bringing the news that you can now "Shop & Win" in a chance to win 1 of 19 BMW cars, or even the stunning "Grand Prize BMW X7" for every AED 200 spent on electronics.

The campaign has popped up in the third week of December, landing across Sheikh Rashid Road on a digital billboard and bridge pillars, as well as Sheikh Zayed Road on another digital billboard by Hypermedia, and lampposts by Arabian Outdoor.

Campaign Credits

Industry: Shopping Malls

Brand: Carrefour

Advertiser: Majid Al Futtaim

OOH Size: Digital Billboard | Lamppost | Bridge Pillar

OOH Agency: Arabian Outdoor | Hypermedia

[{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":695,"created_at":"2020-11-26 15:19:26","updated_at":"2022-12-05 00:11:36","deleted_at":null,"is_active":1},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":1202,"created_at":"2020-11-30 09:33:24","updated_at":"2022-12-06 00:33:22","deleted_at":null,"is_active":1}] [{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":695,"created_at":"2020-11-26 15:19:26","updated_at":"2022-12-05 00:11:36","deleted_at":null,"is_active":1,"pivot":{"article_id":3956,"agency_id":56}},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":1202,"created_at":"2020-11-30 09:33:24","updated_at":"2022-12-06 00:33:22","deleted_at":null,"is_active":1,"pivot":{"article_id":3956,"agency_id":57}}]

Country: United Arab Emirates

Region: MENA

Tags: Dubai | Promotional Campaign | Sheikh Zayed Road | Sheikh Rashid Road | UAE | United Arab Emirates

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