Cairo's billboards introduce the new mini cakes Ginis

A new outdoor advertising campaign has popped up in Cairo's streets to introduce Ginis, a quick wrapped up mini cake by Monginis for the ones who love a handy sweet on the go. It appears parallel to the latest OOH campaign by Monginis for the New Year.

 The campaign has popped up with catchy colorful visuals to bring its brand name that's created in a comical interesting way, illustrating both "I" letters in the word Ginis as a male and a female staring to each other in love, conveying that Ginis is something that you'll fall for once you grab one. The campaign is displaying some of its many types and flavors like chocolate, strawberry rolls, vanilla cream rolls, and more.

Learn about Ginis campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.