Your favorite Top 20 race on Cairo's roads for each month has been revealed for November, to prove one more time that the competition on the billboards is getting tougher with advertisers fighting for top spots to snatch the maximum visibility that bounces back in their brand recognition and profits with no chance to flop. As usual, developers are still dominating, but few other interesting players are fighting back.
First of all, TMG Holding, is ironically holding firmly to the top 20 list since the very beginning of the year, moving up and down in the top five for the past few months to land in the 4th spot this month, affirming that OOH media is not just an option for the real estate giant. Palm Hills as well keeps proving its prominence by showing for the second time in a row with its competitive promotional campaign and its project Westlane Blvd, plus bringing Badya that showed up to snatch the 3rd spot. Also Kinda project by Minka Developments appears once again after teasing us last month. Meanwhile, Tatweer Misr has come out of the blue to grab the 2nd place with its promotion.
Apart from real estate, Talabat seems like not willing to hold back since entering the market in September, saving its spot in the list for the third time, while MG is making it clear that automotive brands keeps running the show, and McDonald's just came out to let us know that its Big Mac is truly a big deal when it's tailored for you.
Tap into more details and numbers for what's happening in the streets with our thorough November's Market Insights https://insiteooh.com/article/3951-cairos-billboards-witness-the-highest-no-of-campaigns-this-month-since-march
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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