Beloved Egyptian bakery El Abd celebrates Eid al-Fitr in their latest colorful OOH campaign, full of balloons and sweet characters. Borrowing shots from their amusing TV commercial, the renowned patisserie advertises its celebrated sweets for the Eid and plays with the children’s traditional song “Ahlan bel eid” to create an unforgettable effect in the slogan for this campaign. The ads showcase children and happy people from different city backgrounds, including the bakery façade. The playful Arabic copy in bold pink letters matches the brand’s logo and decorates the ads delicately. The effect of all the elements together – balloons, children and sing-song slogan – represent the Eid in a highly conceptual way, yet easily recognizable by viewers from all walks of life. It has undisputedly made it to our Creative Concept section! The campaign lively decorates the city with uni-poles, Gates and Mega-signs in very strategic locations across the Greater Cairo.
