INSITE Marketplace sponsors the first OOH Night to discuss, appreciate, and talk over the outdoor media

For the past three years, we were not just keen on spotting, reporting, and delivering the out-of-home news, numbers, top campaigns out there, what lies beyond those campaigns, and the experts’ point of view. We were also dedicated to highlighting the outdoor media’s trends, innovation, and steps towards the future and as the voice of this extraordinary media channel, we are shedding the light on a one of its kind event that will open many conversations that will, for sure, amend, reshape and change the outdoor media as we know it in Egypt. 

On Saturday 12.12.2020, our favorite media has witnessed the launch of INSITE Marketplace, and as the event’s official media sponsor, we captured and reported the action there, starting from the celebration itself, to the prominent OOH community that attended till we reached the marketplace’s features and benefits. But, not only the launching was all that night was about, it also initiated by being the sponsor of the first OOH Night in Egypt to pay our recognition and thanks to 9 prominent OOH tycoons with an honorary appreciation for Tarek Nour, TN Outdoor, Dr.Hazem Dera, Founder of LOOK Advertising, Mahmoud Abdelfattah, Founder of Top Advertiser, Assem Khalifa, head of the International Advertising Association in Egypt, Magdy El-Sherif, Founder of Outdoor Group, Abdelsalam El-Kilany, Founder of EAMA Advertising, Tarek Badr, Founder of Badr Outdoor, and Mohamed Abdelmonem El-Sawy, Founder of Alameyya Advertising. The previously mentioned outdoor influencers have received honorary rewards for the outstanding career, achievements, and constant support for the OOH market. 

While the second part of the OOH Night introduced the initial outdoor discussion panel, moderated by Assem Khalifa, head of the International Advertising Association in Egypt, to help bring the international standards of OOH to our local market, under the name of “The advertising challenges and the role of technology in the industry”, in participation with Dr. Hesham Hussein, Egyptian Parliament Member and Founder & CEO of DIGI Print, Ahmed El-Sharif, CEO of FiveStars Group, Dr. Haytham Erfan, CEO of Elan Masr, Mohamed El-Kilany, Deputy GM of EAMA Advertising, and Ayman Sobhy, CEO of Mega Print. Check how the conversation went between all those OOH intellectuals in the second edition of the OOH Night coverage soon. 

The last part of the glorious night ended up with Dr. Hesham Hussein’s speech on legitimacy & the industry that tackled the new law to regulate outdoor advertising, and how they are affecting the OOH media and how can the market develops when its people unit together, all will be revealed in much details on the third part of The OOH Night Experts Talk series.