SAIB Bank launches a new OOH campaign to promote several of their personal banking services, as well as their recently launched smart wallet application “Cashati”.
Since its inception back in 1976 as the first joint Arab Bank working in Egypt, SAIB Bank (Société Arabe Internationale de Banque) has earned a strong reputation as a trusted banking institution as well as a contributor to Egyptian society through their CSR initiatives.
Their new campaign advertises a variety of personal banking services and financial solutions, such as the smartphone payment application Cashati, real estate and SME funding opportunities, and personal loans for cars.
The ads showcase the services over dark-blue branded backgrounds crowned with SAIB Bank logo, as well as double-decker poles with rural artwork to reinforce the Cashati availability and convenience features.
With double-decker poles and uni-poles, the campaign can be found on selected locations across the Greater Cairo.

SAIB Bank promotes personal banking services-00
SAIB Bank promotes personal banking services-00

The Art & Science of OOH

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