Madinet Nasr for Housing & Development (MNHD) has replaced some of the messages of their outdoor locations of project SARAI to wish viewers “a blessed month” of Ramadan.
During the first week of June, we witnessed how some of SARAI’s locations were replaced with their new message for Ramadan. Bringing back their green abstract background from 2016, the holy wishes can be read in bold white copy with elegant lanterns hanging on the sides. As it is usual with SARAI’s artwork, its simplicity and lack of superfluous sophistication make the ads stand out elegantly among the clutter, with an impeccable distribution of design elements in exactly the right places.
Limited in size, the ads spread strategically on the major roads of Greater Cairo with mega-signs, and double-decker poles in various locations across Greater Cairo.

SARAI's wishes for the blessed month-00
SARAI's wishes for the blessed month-00

The Art & Science of OOH

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