Over the previous weeks, the leading Emirates NBD has been hitting the billboards of Dubai with several outdoor advertising campaigns to stir up the audience's minds with a few of its various offerings, turning the spotlights on its advantageous Visa Flexi Credit Card, the Beyond package, and the opportunity to win a Bentley and more. Emirates NBD has shown up on the billboards after its last campaign in September.



The Flexi Credit Card's visual has appeared with different icons illustrating the privilege choices that you grant with it, making it known that it's "Your Visa Flexi Credit Card. Your choice of benefits". The card allows you to get rewards on retail purchases, discounts for entertainment, offerings for numerous restaurants, insurance coverage, and more. Afterwards, another campaign has turned up to bring the news about the draw that you can enter once you save your money at NBD to win a luxurious Bentley Bentyaga, announcing that you can simply "Save. Win. Drive", not to mention that you also have a chance to win an amazing Brietling Aviator 8 Cronograph watch and more cash prizes. Finally, NBD has popped up to let you know that you can "Unlock a world of rewards with Beyond from personal banking" to enjoy reward vouchers, superior credit cards, and exclusive deals for dining, shopping, and more.  



Emirates NBD's OOH media plan is powered by Hills Advertising's bridge billboards with some simple but creative die-cuts. The Flexi Credit Card's campaign was seen in the second week of November across Sheikh Zayed Road and Sheikh Rashid Street, while the "Save. Win. Drive." campaign has emerged in the second week of December over Al Khail Street and Sheikh Zayed Road, and the campaign for Beyond package has popped in the third week of December in Sheikh Rashid Street and Al Khail Street, Dubai.

Campaign Credits

Industry: Banking

Brand: Emirates NBD

Advertiser: Emirates NBD

OOH Size: Bridge Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Road | Awareness Campaign | Dubai | Promotional Campaign | Sheikh Zayed Road | Sheikh Rashid Street | UAE | United Arab Emirates

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