The leading Mastercard has landed on Dubai's billboards with an outdoor advertising campaign to bring excitement on the road and hype up the audience by announcing that multiples of offers are waiting for you to discover online. It shows up on the billboards nearly two months after its last OOH campaign.

The campaign has emerged to invite the audience to "Explore Mastercard's e-Specials" to "Get the best online deals", leaving passersby curious with the call-to-action to "Discover more at mastercard.ae/stayconnected". And to spoil a little bit just for you, Mastercard is offering lots of promo codes and discounts from different renowned brands when you pay online for shopping, entertainment, food, travel, and more.

The OOH campaign has appeared in the second week of December, landing on a hoarding by Trinet Outdoor and a digital billboard across Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Financial Services

Brand: Mastercard

Advertiser: Mastercard Incorporated

OOH Size: Digital Billboard | Hoarding

OOH Agency: Trinet Outdoor Advertising

[{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":298,"created_at":"2020-08-25 16:04:37","updated_at":"2021-04-18 11:48:46","deleted_at":null,"is_active":1}] [{"id":32,"name":"Trinet Outdoor Advertising","slug":"trinet-outdoor-advertising","desc":"","counter":298,"created_at":"2020-08-25 16:04:37","updated_at":"2021-04-18 11:48:46","deleted_at":null,"is_active":1,"pivot":{"article_id":3916,"agency_id":32}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Promotional Campaign | Sheikh Zayed Road | UAE | United Arab Emirates

The Art & Science of OOH

Back To Top Arrow