The billboards of Cairo are welcoming a new teaser outdoor advertising campaign for the brand new foodservice brand, Trrafic, choosing the OOH media to introduce itself to the right public. Traffic is uniquely connecting its logo with the campaign’s slogan, revealing its brand identity entirely with the traffic like logo, adding “Make it your first stop”, and “Fuel up your energy”, to integrate the ad copy with the whole concept of your morning coffee. Traffic is also adding a straightforward call-to-action with the hashtag “#YourStreetHub” to encourage people to look up the hashtag and get to know what lies behind this teaser campaign. Stay tuned for the campaign reveal of Trrafic and till then, if you are interested to know more about its outdoor budget, OOH types, sizes, districts, and more, please visit Egypt’s and The Emirates’ dedicated OOH media intelligence company, MOOH.
