Samsung introduces “The Frame”, a customizable art TV to Cairo’s billboards

Bringing back its TV screens to the billboards of Cairo, SAMSUNG Egypt is introducing “The Frame” TV screen 2020, an innovative canvas of art and technology with the QLED, after a year of OOH disappearance.

Offering a high-resolution QLED, Samsung is creating a more intelligent entertaining experience, mixed and blended with artwork and elegance. The ad copy introduces “The frame”, revealing more about the nature of the TV screen by adding, “TV when it’s on”, “Art when it’s off” written on a dark background to reflect exclusivity and sophistication.

Visit MOOH’s website, Cairo’s and Dubai’s first OOH dedicated media intelligence company, to know more about this campaign's OOH types, sizes, budget, districts, and more.