The lovable KFC has launched an outdoor advertising campaign in the streets of Cairo to bring up its new Grand Feast Bucket for an endless joy with its special fried chicken with your friends. It shows up on the billboards a few months after introducing the Smart Box.

The campaign has turned up to display the mouthwatering meal to trigger some cravings on the road, introducing the box of 12 pieces of fried chicken, large fries, large coleslaw, 5 bread buns, 2 Rizo, and a liter of Pepsi. The visual is so simple and clear to just focus on the meal with no other distracting elements, grabbing attention only with the call-to-action in a red stripe that invites you to "Order through" or the hotline.

Learn about KFC's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: KFC

Advertiser: Americana Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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