Hometown Developments has returned to the billboards of Cairo with an outdoor advertising campaign for its project LaFayette in the New Capital with new competitive payment plans, while announcing the new phase LaFayette Village as well. It appears on the billboards after a few months since its last OOH campaign.

The campaign is displaying a conceptual image of LaFayette's exceptional architecture, announcing that it's "The first and most enormous luxurious commercial resort in the New Capital", while highlighting that "Units starts from 28 meters". It's bringing an appealing concept of 10s for its payment terms for an easy investment decision, delivering "10% down payment", "10 years of installments", and "Up to 10% discount".

Learn about LaFayette's campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

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