Since Christmas is just around the corner, one of the greatest destinations by Meraas, The Beach, has been captured on the billboards of Dubai on a digital outdoor advertising campaign to spread the joyful spirit of this time of the year.

The incredible destination is where you can dine at the finest restaurants and QSR, have fun at the play areas, exercise at various well-known gyms, and enjoy the exciting watersports. The eye-catching visuals portray an animated Santa Clause, addressing all the family members of different demographics to inform you that “The joy of the season comes to The Beach” during the time of “10-25 December”, where you can enjoy “Festive village | Live snows | Meet Santa, Thu-Sat | Win gifts cards worth AED 50,000”. The bottom side of the visual has the entertainment brand’s social media credentials and website URL”.



The campaign popped in the second week of  December, seen on digital billboards by Meraas in Dubai Marina, United Arab Emirates.

Campaign Credits

Industry: Entertainment

Brand: The Beach

Advertiser: Meraas

OOH Size: Digital Billboard

OOH Agency: Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Dubai Marina | UAE | United Arab Emirates

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