International QSR brand, Burger King, has been popping on the roads of The Emirates with a satisfying sequence, well-distributed media plans, and a consistent marketing approach, all with one goal; making you hungry once you glance at the billboards. This time, the fast-food chain is bringing its collection of Steakhouse Fiesta on a tempting OOH campaign that will make you order it now.

Mixing the colors of luxury and exclusivity with those of appetite stimulation on the background, Burger King, is listing three delicious sandwiches next to each other in a mesmerizing scene, the “Steakhouse”, “Steakhouse XL” and “Chicken Steakhouse” which are the main protagonists of the campaign. Regarding the ad copy, it simply completes the visuals by adding “Steakhouse fiesta”, to give away more about it by announcing that it is “Flame grilled”.

Seen in the first week of December, the campaign is powered by Arabian Outdoor and was installed on uni-poles in Sheikh Mohammed bin Zayed St., and lampposts in Hessa St., Sheikh Zayed Road, and Al Khail St., Dubai, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: Burger King

Advertiser: Burger King

OOH Size: Lamppost | Uni-Pole

OOH Agency: Arabian Outdoor

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Country: United Arab Emirates

Region: MENA

Tags: Al Khail Street | Awareness Campaign | Dubai | Hessa Street | Sheikh Zayed Road | UAE | United Arab Emirates | Steakhouse Fiesta | Steakhouse | Steakhouse XL | Chicken Steakhouse | Sheikh Mohamed bin Zayed Street

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