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Dolce & Gabbana fires up Dubai’s roads with the “Passionlips” of Giulia Maenza

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Published On: Dec 14, 2020
Dolce & Gabbana fires up Dubai’s roads with the “Passionlips” of Giulia Maenza

Italian luxury fashion house and one of the greatest and oldest tycoons of the industry, Dolce & Gabbana, has been captured on the billboards of Dubai to share with us on an outdoor advertisement one of its seducing lipsticks ever, featuring actress and model Guilia Maenza. 

Signing a beautiful face to the pretty lipstick is one of the secrets of Dolce & Gabbana’s campaign’s success, each beauty product they have is featured by a model or an ambassador that suits the demographics and segmentation of the target audience of this product, choosing the young Italian artist to attract the fierce, young ladies out there. The visuals portray her wearing the red “Passionlips cream to powder matte lip pen”, encouraging you to dare to “#BEAQUEEN” as mentioned in the hashtag below.

The campaign was spotted in the first week of December on uni-poles powered by OOH tycoon, BackLite Media in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Dolce & Gabbana

OOH Size: Uni-Pole

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":412,"created_at":"2020-06-16 14:44:36","updated_at":"2021-03-04 11:24:46","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":412,"created_at":"2020-06-16 14:44:36","updated_at":"2021-03-04 11:24:46","deleted_at":null,"is_active":1,"pivot":{"article_id":3862,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Brand Ambassador | Dubai | UAE | United Arab Emirates | Giulia Maenza

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