Italian luxury fashion house and one of the greatest and oldest tycoons of the industry, Dolce & Gabbana, has been captured on the billboards of Dubai to share with us on an outdoor advertisement one of its seducing lipsticks ever, featuring actress and model Guilia Maenza.
Signing a beautiful face to the pretty lipstick is one of the secrets of Dolce & Gabbana’s campaign’s success, each beauty product they have is featured by a model or an ambassador that suits the demographics and segmentation of the target audience of this product, choosing the young Italian artist to attract the fierce, young ladies out there. The visuals portray her wearing the red “Passionlips cream to powder matte lip pen”, encouraging you to dare to “#BEAQUEEN” as mentioned in the hashtag below.
The campaign was spotted in the first week of December on uni-poles powered by OOH tycoon, BackLite Media in Sheikh Zayed Road, Dubai, United Arab Emirates.
Industry: Cosmetics & Personal Care
Brand: Dolce & Gabbana
OOH Size: Uni-Pole
OOH Agency: BackLite Media
Country: United Arab Emirates
Tags: Awareness Campaign | Brand Ambassador | Dubai | UAE | United Arab Emirates | Giulia Maenza
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