The exceptional smart-glasses by Snap Inc., the Spectacles, has shown up on the roads of Dubai with an outdoor campaign to make it known that you can now see the world from a different entertaining perspective, literally; to capture and share your lovely moments in 3D and get creative with special effects.

The OOH campaign appears featuring the "Spectacles story" of the American artist Lauren Halsey drown in her own visualization and artistic world while putting them on, giving a glimpse of her virtual experience that's filmed and available to check out on the website. The campaign emerges to empower you to "Imagine your world newly with Spectacles", inviting the audience to "Discover more through".

The campaign has popped up in the first week of December on hoardings across Sheikh Zayed Road, Dubai, with one by Media 24/7.

The Art & Science of OOH

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