Tycoon developer Sabbour has recently extended their outdoor campaign for beach project AMWAJ, updating the messages and further developing the colorful artwork of the previous campaign. Keeping the slogan “It’s my life” that has featured in the campaign since May, the ads have evolved the artwork and simplified the collage of mixed styles and colors, yet keeping the same casual, energetic feel of the original campaign. The campaign has extended its reach widely with serials of uni-poles, double-deckers, and mega-signs, not only in the districts of Greater Cairo but also the North Coast.
