The Emirati telecom provider, Du, has landed on the roads of Dubai with an outdoor advertising campaign to introduce its new "Prepaid Flexi Plans" that gives you the privilege of building your own plan that suits you. Du appears on the billboards less than two months after its last OOH campaign introducing the new iPhone.



The OOH campaign has turned up to give a glimpse of what the Flexi Plan offers to its subscribers, promising that "More = our new Prepaid Flexi Plans". It points out that the plan allows you to "Customize the way you want", "Stay in touch for free", and "Manage your plan on the Du app"; while placing flexi plan's web address for the audience to discover more right away.

The campaign was seen in the last week of December, surfacing on a uni-pole by Trinet Outdoor in Sheikh Mohammed bin Zayed Road, another one in Sheikh Khalifa bin Zayed Street at Bur Dubai, a building wrapping by ENG in Al Karama District, and lampposts across Al Ittihad Street, Baniyas Road, and Omar Bin Al Khattab Street at Deira, Dubai.

Campaign Credits

Industry: Telecommunication

Brand: Du

Advertiser: Du

OOH Size: Building Wrapping | Lamppost | Uni-Pole

OOH Agency: Emirates Neon Group | Trinet Outdoor Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Karama District | Awareness Campaign | Baniyas Road | Bur Dubai | Deira | Dubai | Sheikh Mohammed bin Zayed Road | Sheikh Khalifa bin Zayed Street | UAE | United Arab Emirates | Omar Bin Al Khattab Street

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