You would think that the pandemic time has only brought complications to our lives, but on the bright side, many startups have blossomed with ideas that could solve our current problems, helping us to adapt more to the new normal we are facing. Ashtar by Cognia has released an OOH campaign to announce its e-learning services on Cairo’s billboards for the first time. Digitalizing the Egyptian National Curriculum in Arabic, English, and French, Ashtar is paving the road for all the learners out there to excel in their “Primary, preparatory, and high school” education with the offered lessons on the app. The ad copy also declares the app's tagline “تعليمك بقى أشطر” which localizes to “Your education is now smarter”. The bottom side is available at Google Play for Android users, App Store for IOS users and AppGallery for Huawei users. Get a much deeper look at this campaign’s OOH types, budget, location, districts and more, by visiting Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
