French luxury house, Christian Dior, has been appearing with an active OOH media strategy to spread its different luxury products on the billboards of The Emirates with several outdoor campaigns, this time bringing J’adore Eau perfume Infinissime with its brand ambassador, American beauty and actress Charlize Theron. Brought to the UAE by LVMH Group, Dior is hyping the roads with its elegant perfume “J’adore”, placing the wounderful ambassador on the billboards as a representative for every woman out there who is thinking about purchasing this sophisticated product. Bringing its inifinitley feminine spirit to the roads, “Infinissime” is an never ending burst of flowers, consisting of Centifolia Rose, Jasmine Sambac, Ylang-Ylang and Grasse Tuberose. The outdoor campaign popped in the first part of November, with uni-poles in the first week of it in Sheikh Zayed Road by BackLite Media, while November’s second week witnessed digital screens in Al Safa Street, City Walk, and Sheikh Mohammed bin Rashid Boulevard by Meraas, all happening in Dubai, United Arab Emirates.
