The renowned Saudi Arabian perfume brand, Abdul Samad Al Qurashi, has launched an extensive outdoor advertising campaign over the billboards of UAE to celebrate the 49th National Day with a whole 50% off.

The OOH campaign has shown up with a catchy, simple and clear visual that proudly celebrates with the words "Long live the union of our Emirates" in the colors of UAE's flag, sided by Al Qurashi's perfume bottle that's illustrated with the 49th National Day's symbol. It announces "50% off for the National Day" with the flag's colors as well, highlighting the discount distinctively as the red part of it to create an unmissable announcement on the road.

The campaign has popped up in the last week of November in Sharjah, Ajman, Ras Al Khaimah, and Fujairah, and stretched out to Dubai in the first week of December. It has surfaced on uni-poles in Sheikh Mohammed bin Zayed Road and Sheikh Zayed Road, a mega-com in Al Ittihad Street, a bridge billboard by Al Masa Advertising in Al Hosn Street, and lampposts with some by JCDecaux, across Khuzam Street, Khorfakkan, Corniche Street at Kalba, Rebat Street, Al Safat Street at City Walk, Jumeirah Street, Al Wasl Street at Bur Dubai, and Airport Road in Deira, UAE.

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Abdul Samad Al Qurashi

Advertiser: Abdul Samad Al Qurashi

OOH Size: Bridge Billboard | Lamppost | Mega Com | Uni-Pole

OOH Agency: Al Masa Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Airport Road | Al Hosn Street | Al Ittihad Street | Al Safa Street | Al Wasl Street | Bur Dubai | City Walk | Deira | Dubai | Jumeirah Street | Promotional Campaign | Ras Al Khaima | Rebat Street | Sharjah | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates | Khuzam Road | Khorfakkan Road | Kalba | Corniche Road | Fujairah

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