Emersed in the heart and soul of Hermès Paris since 1837, “The saddler’s spirit” is portrayed on the billboards of Dubai by the French luxury brand with a dynamic outdoor campaign, revealing more about its uni-sex collection of handmade scarfs and bags.

The visuals fiercely display the Couvertures et tenues de jour and on the other side, you find its bandana version as part of its 600 Chevaux men scarf, designed by the creative hands of the Poles illustrator and artist Jan Bajtlik. Other visuals crown the breathtaking Hermés bags; the fine result of hours of hard work and hand stitching performed on the artisan's table with much talent and effort.

Hermès Paris popped on the billboards with lampposts during the first week of November by the outdoor giant JCDecaux in Jumeirah Beach Street, then expanded by digital out-of-home screens in the third week of the same month in  Al Mustaqbal Street near Sheikh Mohammed bin Rashid Blvd, Dubai, UAE.

Campaign Credits

Industry: Fashion Wear

Brand: Hermès Paris

OOH Size: Digital Billboard | Lamppost

OOH Agency: JCDecaux

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Country: United Arab Emirates

Region: MENA

Tags: Al Mustaqbal Street | Branding Campaign | Dubai | Jumeirah Beach Street | Sheikh Mohammed bin Rashid Boulvard | UAE | United Arab Emirates

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