In celebration of the 49th National Day of The Emirates’ official independence, Etisalat UAE has released an outdoor advertising campaign as part of its social and cultural responsibility to the country that we all love and respect, proving “Nothing is impossible” for the Emirati people.
The telecom brand is using the emotional appeal to highlight this time of the year, picturing an Emirati family posing behind festive vibes, while the colors of the UAE flag is right in the air behind them. The inspiring colors of the flag are portrayed in green which is for hope and joy, red is for courage and bravery, while the white color represents peace and honesty. On the other hand, the ad copy is inspiring every Emirati to believe, "في بلادنا #لا_شيئ_مستحيل" which means “In our country #Nothing_Is_Impossible”.
The campaign was seen in four different Emirates including Dubai, Sharjah, Ajman, and Ras Al Khaima during the last week of November, to make sure its exposure covers most of the UAE’s territory. It is installed on several bridge billboards in Sheikh Zayed Road and Al Khail Street, Dubai, Sheikh Mohammed bin Zayed Rd. in Sharjah, Ittihad St. in Ajman and Al Khor Street in Corniche, Ras Al Khaima, some are powered by Emirates Neon Group and Hypermedia. In similarity, lampposts by Primezone were seen as well in Al Safa Street, City Walk, and Al Wasl St., in Bur Dubai, United Arab Emirates.
Brand: Etisalat UAE
OOH Size: Bridge Billboard
OOH Agency: Primezone
Media Provider: Hypermedia | Emirates Neon Group (ENG)
Country: United Arab Emirates
Tags: Multi-Channel Campaign | Awareness Campaign
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