After a year of OOH absence, Egyptian bank, Banque Misr has hit the roads of Greater Cairo to bring back its digitalized banking services of BM Online and BM Internet with an awareness outdoor advertising campaign.

Following its corporate social responsibility (CSR) especially during the pandemic time, Banque Misr is shifting all the face-to-face banking transactions to a safer, distant, and quarantine like one, where you can transfer money, pay your internet bills, and more with only a few clicks. The ad copy clarifies “Our services are free with a 50% discount for the BM Online and BM Internet”, while the bottom side has the bank’s hotline and social media credentials.

You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

Campaign Credits

Industry: Banking

Brand: Banque Misr

Advertiser: Banque Misr

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | BM Online | BM Internet

The Art & Science of OOH

Back To Top Arrow