As part of its successful multi-channel campaign, AMS has taken to the streets of Cairo to release an OOH branding campaign, featuring its brand new ambassador Mostafa Haggag to use entertainment marketing strategy, following the brand's last OOH boom a year ago. With a jingle specially made for the campaign, Hagag appears with shots from the TV ad, sitting in confidence while wearing AMS fashion from head to toe. Regarding the ad copy, it explains that AMS is the “King of fashion”, adding all its social media credentials at the very bottom of the visuals as a call-to-action for the viewers. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
