Egyptian Real Estate developer Pact has taken to the billboards of Greater Cairo with a new campaign to promote the launch of their project White Bay in the North Coast.
Located in the beautiful area of Sidi Heneish, the development aims at offering smart holiday homes and 21st century facilities with abstract architecture, lagoons and lavish green areas.
The campaign was launched in the second half of July with limited reach, but has experienced a strategic expansion at the beginning of August and has greater visibility in the main roads and axis across the Greater Cairo. The ads showcase the photo of modern, cubic villa and the ad copy reads “Launching the Nirvana villas”, one of the phases of the project which uses yogi and zen names for each area.

Pact launches the Nirvana Villas at White Bay-00
Pact launches the Nirvana Villas at White Bay-00

The Art & Science of OOH

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