Egypt's leading consumer electronics retailer, ElAraby Group, has climbed up the billboards of Cairo with an outdoor advertising campaign for the renowned Sony, highlighting its high-tech TV capabilities with the Sony X1 Processor. ElAraby shows up on the roads after its last OOH campaign in September

The OOH campaign has emerged with a dominating blue colored visual, which often conveys reliability and trust, displaying the unique quality of its TV's screening. It's defining its X1 Processor as "The game changer", inviting you to "Compare by yourself… you'll realize the difference", and promising the "Purest audio and clearest picture". ElAraby places its logo at the bottom with the hotline, web address, and Facebook address for more information on the road.

Discover more about Sony's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Consumer Electronics

Brand: Sony

Advertiser: Elaraby Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Sony X1 Processor

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