Fashion retailer Shoeroom has appeared on the billboards of Greater Cairo with an awareness outdoor campaign of bright trendy colors. Launched during the last week of July, the ads showcase the photo of a happy woman carrying shopping bags over her shoulder over a bright pistachio background. The name of the brand is accompanied by the slogan “where the address of fashion” – ungrammatical English that is complemented by ad copy that reads “The happiness always available at the showroom”. The campaign uses uni-poles, mega-signs, and double-decker poles and can be seen in different locations across the Greater Cairo.
