The international foodservice brand, Burger King, keeps on striking the roads of Dubai with several ongoing campaigns to fit its OOH marketing strategy of always keeping the billboards busy with its offers, following the brand’s last outdoor hit. This time, joining forces with PS to lure the audiences on the road.

The cross-promotional campaign is featuring the consumer electronic and highly entertaining brand of PS, with Burger King inviting you to “Upsize your meal for a chance to win a Playstation 5 console”, daring you to “كبرها وأربح PS5” which translates to “Go big and go home with a PS5”.

The campaign was launched during the second week of November and can be seen on uni-poles in Sheikh Mohammed bin Zayed Road, while the lampposts were spotted in Sheikh Zayed Road, Al Khail St., and Hessa St., all powered by Arabian Outdoor, taking place in Dubai, United Arab Emirates.

Campaign Credits

Industry: Foodservice

Brand: Burger King

Advertiser: Burger King

OOH Size: Lamppost | Uni-Pole

OOH Agency: Arabian Outdoor

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Country: United Arab Emirates

Region: MENA

Tags: Hessa Street | Al Khail Street | Cross-promotion Campaign | Dubai | PlayStation | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | UAE | United Arab Emirates

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