In parallel to Sony's recent OOH campaign in Dubai's streets introducing the new PlayStation 5, it has given an exclusive exposure for the renowned game Call of Duty, to announce the release date of its new edition Black Ops Cold War on the 13th of November, available to enjoy on the new PS5.

The outdoor visual has appeared solely dedicated to the highly anticipated game published by Activision. As the Black Ops series have been the favorite for many fans around the globe, this edition brings them back to the Cold War in the early 1980s, to virtually live the experience of an elite operative who's on the verge to change history. You'll explore historical moments through your battles at destinations like East Berlin, Vietnam, Turkey and more; either on your own, or with the amazing multiplayer journey with friends.  

The OOH ad popped up in the first week of November on a hoarding by Eye Media in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Consumer Electronics

Brand: PlayStation

Advertiser: Sony

OOH Size: Hoarding

OOH Agency: Eye Media

[{"id":52,"name":"Eye Media","slug":"eye-media","desc":"","counter":110,"created_at":"2020-11-09 10:52:41","updated_at":"2021-05-05 16:17:27","deleted_at":null,"is_active":1}] [{"id":52,"name":"Eye Media","slug":"eye-media","desc":"","counter":110,"created_at":"2020-11-09 10:52:41","updated_at":"2021-05-05 16:17:27","deleted_at":null,"is_active":1,"pivot":{"article_id":3757,"agency_id":52}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Call of Duty Black Ops Cold War | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Activision

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