Ahmed Seddiqi & Sons launches a digital out-of-home (DOOH) campaign in the streets of Dubai for the renowned French jewelry brand Messika, presenting its latest collection Lucky Move with a "Precious lucky charm" for ladies.

The outdoor campaign has emerged with a short video that gives a glimpse of the distinctively designed pieces of jewelry. It showcases the elegance of its rounded gold necklace with diamond stones vertically crafted in the heart of it, mastering the beauty of simplicity and bold charm. The collection delivers unique jewelry as the Lucky Move Pavé Necklace, Lucky Move Creole Earrings, Lucky Move PM Ring, and more, displayed on the charming Kate Moss as their brand ambassador. 

The campaign has popped up in the second week of November on digital billboards across Sheikh Mohammed bin Rashid Boulevard, Dubai.

The Art & Science of OOH

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