Emirati carmaker, Sandstorm is making all of us proud on the billboards of Dubai with a new outdoor advertising campaign to introduce the Sandstorm S24 on an OOH promotional campaign to seduce the automotive brand fans to purchase it right now.

The local 4X4 automobile is “Proudly made in UAE”, with “3.5 years warranty/100,000KM” and a “Free insurance window tinting”, announcing that “You can get S24 4X4 at AED 78,999”, according to the ad copy. Moreover, the visuals demonstrate two of the same car model in a photoshoot in the heart of The Emirates, combining the modern skyscrapers of the beloved country, side by side to its desert origins to bring the authentic and modern faces of the UAE.

The limited OOH campaign was spotted on the roads during the first week of November, installed on a building wrapping in Sheikh Zayed Road, and lampposts in Jumeirah Beach Street by JCDecaux, Dubai, United Arab Emirates.

Campaign Credits

Industry: Automotive

Brand: Sandstorm Automotive

Advertiser: Sandstorm Automotive

OOH Size: Building Wrapping | Lamppost

OOH Agency: JCDecaux | Hypermedia

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Jumeirah Beach Street | Promotional Campaign | Sheikh Zayed Road | UAE | United Arab Emirates

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