The Chinese tech leader, Huawei, has landed on Dubai's billboards with an outdoor advertising campaign to introduce its newest mobile Mate40 Pro 5G with the Huawei Watch GT 2 Pro, appearing after nearly seven months since its last OOH campaign in April.

Announcing that you can exclusively pre-order yours in the live sale during 25th and 26th of November, Huawei has popped in the streets to showcase the new phone's superiority, accompanied by the slogan "Leap further ahead", to emphasize its standing out features that are led by the world's first 5nm 5G SoC (System on Chip) for an exclusive digital performance, and the Ultra Vision Cine Camera that enables you to experience some cinematic shooting with your phone. Meanwhile, it's bringing the smart watch GT 2 Pro, the Moon Phase Collection, featured with a tough and elegant case of titanium body, sapphire glass, and ceramic back case, with 14-days battery life.  

The campaign has appeared in the second week of November, surfacing on lampposts by JCDecaux across Jumeirah Beach Street, and a building wrapping in Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Mobile Devices


Advertiser: Huawei

OOH Size: Building Wrapping | Lamppost

OOH Agency: JCDecaux

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Jumeirah Beach Street | Product Launch | Sheikh Zayed Road | UAE | United Arab Emirates | Huawei Mate40 Pro | Huawei Watch GT 2 Pro

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